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New Arrivals
Say Woah to the Woes of Wash Day. Define Your Coils Your Way.
Our Pomegranate & Honey Collection is a
Prime + Define™ styling system
formulated for thick, curly, Type 4 hair. But don’t get it twisted, it’s perfect for all coils and curls looking to achieve definition. Featuring hero ingredients like pomegranate seed oil and honey, these products deeply condition your strands for added moisture and softer, more manageable curls.
Curated with gels, stylers, conditioners and more, our products are specifically chosen for you to achieve
easy detangling, increased curl elasticity
and
definition for more beautiful, natural styles.
But it doesn’t stop there! Up your “curl-cabulary” and get salon-grade curls in the comfort of your home with stylers that allow you to define your coils, your way. Choose the right hold level for your style with products varying from soft definition
all the way up to max hold, delivered by our new
Maximum Hold Gel Styler.
Our newest additions to the Pomegranate & Honey collection,
Air Styler Lotion &
Air Styler Gel, up the ante by reducing drying time and help you reclaim precious hours from the woes of wash day. Now you can Wash & Go Go Go!